How do you turn an insurer
into a talent magnet?
Not easy when the cliché of dusty office life still hangs over the industry. Our answer: a warm, light-hearted employer-brand campaign that brings fresh air to the category. With clear typographic hierarchy, punchy, tongue-in-cheek ad copy, and a psychology-informed color palette, we create structure without sacrificing flexibility.
Sub-brands: All inclusive
The employer-brand campaign around „Mehr davon!“ captures the full breadth of Versicherungskammer. How? By treating its sub-brands not as a hurdle but as a real advantage. A rollout across performance marketing, social channels, and career portals delivers employer communications that carry the core messages clearly, target each audience precisely, and drive a sustained flow of qualified applications.
With an authentic employer-brand campaign, we turned employees into ambassadors for the brand — through photography and video — and showed that at Versicherungskammer it’s not just great coffee on offer, but real flexibility, growth opportunities, and team spirit. „Mehr davon!“
